Privacy Policy

At Mega Bloks®, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and protect information when you visit our building toys site. We comply with applicable privacy laws including GDPR (EU), CCPA/CPRA (California), VCDPA (Virginia), CPA (Colorado), CTDPA (Connecticut), and UCPA (Utah).

What Information Mega Bloks® Collects From Building Toys Visitors

When you visit Mega Bloks®, we collect information in the following ways:

Information you provide directly:

• Name and email address when you submit a contact form or subscribe to our building toys updates and communications

Information collected automatically:

• Device type, browser type, and operating system
• IP address and approximate geographic location
• Pages you visit on our building toys site
• Time spent on each page
• Referral source (how you found Mega Bloks®)
• This information is collected via cookies and analytics tools

Information from third parties:

• Affiliate tracking data from Amazon Associates when you click our building toys product links
• Analytics data from Google Analytics about how visitors interact with Mega Bloks®

How Mega Bloks® Uses Your Building Toys Site Data

We use collected information to:

• Operate and improve the Mega Bloks® building toys site
• Respond to your inquiries about our featured construction toys and building sets
• Send communications you have opted into regarding Pokémon, Halo, and other licensed building collections
• Analyze site traffic and user behavior to understand which building toys products interest our visitors most
• Comply with legal obligations
• Maintain security and prevent fraud
• Track affiliate referrals when you purchase featured building toys through our Amazon links

Cookies and Tracking on the Mega Bloks® Building Toys Site

Mega Bloks® uses the following types of cookies and tracking technologies:

Essential cookies: Required for basic site functionality and navigation on our building toys pages.

Analytics cookies: Google Analytics tracks how visitors use Mega Bloks®, including which building toys product pages you view, session duration, and traffic sources. This data is aggregated and anonymized to help us understand visitor interest in our construction toy collections.

Advertising cookies: Amazon Associates uses cookies to attribute qualifying building toys purchases to our affiliate links when you click through from Mega Bloks® to Amazon.com.

You can manage cookies through your browser settings. Note that disabling cookies may affect your ability to fully use certain features of the Mega Bloks® site.

How Mega Bloks® Shares Building Toys Visitor Information

We may share information with:

• Service providers who help us operate the Mega Bloks® site, including hosting and analytics providers
• Amazon.com as part of the Amazon Associates affiliate program when you click our building toys product links
• Law enforcement or government authorities when required by law
• Acquirers in the event of a business transfer, merger, or acquisition involving Mega Bloks®

Mega Bloks® does not sell your personal information to third parties.

How Mega Bloks® Protects Your Building Toys Site Data

Mega Bloks® implements reasonable technical and organizational security measures to protect your information, including SSL encryption for data transmission on our building toys site. However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security of information transmitted to or from Mega Bloks®.

Your Privacy Rights When Visiting Mega Bloks®

All users have the right to:

• Access the personal information Mega Bloks® holds about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of marketing communications about building toys products
• Request restriction of processing

GDPR Rights (EU/EEA residents):

• Right to access, rectification, and erasure of information Mega Bloks® has collected
• Right to restrict processing and data portability
• Right to object to processing of your building toys site data
• Right to withdraw consent at any time
• Right to lodge a complaint with your local supervisory authority

CCPA/CPRA Rights (California residents):

• Know what personal information Mega Bloks® collects and how it’s used
• Know whether personal information is sold or disclosed and to whom
• Opt out of the sale or sharing of personal information
• Request deletion of personal information
• Request correction of inaccurate information
• Limit use of sensitive personal information
• Non-discrimination for exercising your privacy rights

Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Utah (UCPA):

Residents of these states have rights to access, correction, deletion, data portability, and opt-out of targeted advertising, substantially similar to CCPA rights, subject to state-specific provisions.

How to exercise your rights: Submit a request by email to the address listed in the Contact section below, or use the contact form on the Mega Bloks® site. We will respond within 30–45 days. We may need to verify your identity before processing certain requests.

Mega Bloks® and Children’s Privacy

The Mega Bloks® building toys site is not directed to children under the age of 13. We do not knowingly collect personal information from anyone under 13. If you are a parent or guardian and believe your child has provided Mega Bloks® with personal information, please contact us immediately and we will promptly delete it in compliance with COPPA (Children’s Online Privacy Protection Act).

Third-Party Links From Mega Bloks®

The Mega Bloks® site contains links to Amazon.com and other third-party websites where you can purchase featured building toys. Mega Bloks® is not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party site you visit after clicking from our building toys product pages.

International Data Transfers and Mega Bloks®

Mega Bloks® operates in the United States. If you access our building toys site from outside the United States, your information may be transferred to, stored, and processed in the US. We take steps to ensure adequate protections are in place for such transfers, in compliance with applicable law.

How Long Mega Bloks® Retains Building Toys Visitor Data

We retain personal information for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law. Contact form submissions are typically retained for up to 12 months. Analytics data about building toys site usage is governed by Google’s data retention policies.

Email Communications From Mega Bloks®

If you subscribe to Mega Bloks® communications, you will receive periodic emails about building toys content, new product features, and updates on licensed collections including Pokémon, Halo, and other construction toy lines. You may unsubscribe at any time by clicking the unsubscribe link in any email or contacting us directly.

Do Not Track Signals and Mega Bloks®

Some browsers transmit “Do Not Track” signals. At this time, Mega Bloks® does not respond to Do Not Track signals. We continue to collect information as described in this policy when you visit our building toys site.

Changes to the Mega Bloks® Privacy Policy

Mega Bloks® may update this Privacy Policy from time to time. We will indicate the effective date of the latest revision at the top of this page. Material changes will be communicated with reasonable notice. Continued use of the Mega Bloks® building toys site after changes are posted constitutes your acceptance of the revised policy.

California “Shine the Light” Law

California Civil Code Section 1798.83 permits California residents to request information about personal information shared with third parties for their direct marketing purposes. To make such a request, contact Mega Bloks® at the address below.

Consent

By using the Mega Bloks® building toys site, you consent to the collection and use of your information as described in this Privacy Policy.

Contact Mega Bloks® About Privacy

To exercise your privacy rights or ask questions about this policy, contact us at: